Verdictopportunity 43
Steep face
High demand, owned by big apps. Use it in the keyword field and aim at a long-tail variant below.
AppClimbKeyword Scout
“second phone”
Demand
Apple suggests it after just “seco”: 4 of 12 letters, suggestion #7.
Difficulty
8 of the top 10 have it in their title · median 70K ratings · 2 beatable (2nd • Second Line Phone Number, Second Phone Number ™ 2nd Line)
Opportunity
Demand weighed against difficulty
Keyword in title
8/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.61
across the top results
Who holds the top 10
1
4
7
Second Phone Number, 2nd Line
★★★★★★★★★★ 891 · updated yesterday
in title
2Text Free: Second Phone Number
★★★★★★★★★★ 607K · updated 9 days ago
in title
3Text Me - Phone Call + Texting
★★★★★★★★★★ 674K · updated 14 days ago
Second Phone Number - 2Number
★★★★★★★★★★ 135K · updated 18 days ago
in title
52nd • Second Line Phone Number
★★★★★★★★★★ 2.2K · updated 2.7 yr ago
in titlesoft: not updated in a year
6TextNow: Call + Text Unlimited
★★★★★★★★★★ 923K · updated 4 days ago
Burner: Second Phone Number
★★★★★★★★★★ 94K · updated 16 days ago
in title
8Second Phone Number'
★★★★★★★★★★ 46K · updated 2 mo ago
in title
9Second Phone Number ™ 2nd Line
★★★★★★★★★★ 5K · updated 1.2 yr ago
in titlesoft: not updated in a year
10Hushed: US Second Phone Number
★★★★★★★★★★ 23K · updated 1 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.