Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
AXS Tickets
StubHub: Event TicketsSection by section
The numbers
Keywords in title + subtitle
Check by check
11/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
22/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Event Tickets”.
No filler words.
No wasted words
No filler words.
“AXS Events, Concerts & Sports”
Has a subtitle
“Every Ticket is Guaranteed”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “axs”.
Adds new keywords
Repeats title words: “ticket”.
First paragraph is 216 characters.
Opens with a tight hook
First paragraph is 32 characters.
1,132 characters.
Enough substance
2,883 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.76 average.
528,438 ratings.
Enough ratings to be trusted
1,428,732 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “This update includes performance improvements and bug fixes.”
Release notes say something
Generic notes: “UI refresh and bug fixes.”
6 languages.
Localised listing
33 languages.
75 MB.
Reasonable download size
137 MB.