Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Second Phone Number”.
Carries a keyword, not only a brand
Keyword part: “Phone Call + Texting”.
Contains filler: “free”.
No wasted words
No filler words.
“Texting, Call and 2nd Line Now”
Has a subtitle
“Second Number Unlimited Calls”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “calls”.
First paragraph is 161 characters.
Opens with a tight hook
First paragraph is 79 characters.
3,998 characters.
Enough substance
2,746 characters.
18 bullet lines, 15 paragraph breaks.
Easy to scan
20 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.70 average.
606,653 ratings.
Enough ratings to be trusted
674,311 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 14 days ago.
159 characters of release notes.
Release notes say something
62 characters of release notes.
1 language.
Localised listing
5 languages.
219 MB.
Reasonable download size
219 MB.