Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Text Free: Second Phone Number
Texting, Call and 2nd Line Now
Section by section
The numbers
Keywords in title + subtitle
Check by check
30/30 characters used.
Uses the 30 characters
21/30 characters used.
Keyword part: “Second Phone Number”.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “free”.
No wasted words
No filler words.
“Texting, Call and 2nd Line Now”
Has a subtitle
“Private 2nd Text Message App”
30/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 161 characters.
Opens with a tight hook
First paragraph is 22 characters.
3,998 characters.
Enough substance
1,545 characters.
18 bullet lines, 15 paragraph breaks.
Easy to scan
1 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.57 average.
606,653 ratings.
Enough ratings to be trusted
65,666 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 15 days ago.
159 characters of release notes.
Release notes say something
175 characters of release notes.
1 language.
Localised listing
1 language.
219 MB.
Reasonable download size
14 MB.