Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
StubHub: Event Tickets
AXS TicketsSection by section
The numbers
Keywords in title + subtitle
Check by check
22/30 characters used.
Uses the 30 characters
11/30 characters. A brand this well known can afford a short title.
Keyword part: “Event Tickets”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Every Ticket is Guaranteed”
Has a subtitle
“AXS Events, Concerts & Sports”
26/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “ticket”.
Adds new keywords
Repeats title words: “axs”.
First paragraph is 32 characters.
Opens with a tight hook
First paragraph is 216 characters.
2,883 characters.
Enough substance
1,132 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.63 average.
1,428,732 ratings.
Enough ratings to be trusted
528,438 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “UI refresh and bug fixes.”
Release notes say something
Generic notes: “This update includes performance improvements and bug fixes.”
33 languages.
Localised listing
6 languages.
137 MB.
Reasonable download size
75 MB.