Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
15/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Best Brain Training Game”
Has a subtitle
“Strategy Deckbuilder”
24/30 characters used.
Uses the 30 characters
20/30 characters used.
Repeats title words: “game”.
Adds new keywords
No words repeated from the title.
First paragraph is 22 characters.
Opens with a tight hook
First paragraph is 46 characters.
303 characters.
Enough substance
3,530 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
21 bullet lines, 28 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
3 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.00 average.
Rating of 4.5 or higher
4.86 average.
1 ratings.
Enough ratings to be trusted
4,972 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1785 days ago.
Updated recently
Last update 568 days ago.
Generic notes: “Fix a mini game bug.”
Release notes say something
77 characters of release notes.
2 languages.
Localised listing
4 languages.
10 MB.
Reasonable download size
423 MB.