Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
19/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “chat now”.
Carries a keyword, not only a brand
Keyword part: “Make New Friends”.
Contains filler: “app”.
No wasted words
Contains filler: “new”.
“Swipe, Meet & Chat Real People”
Has a subtitle
“Meet real people, find a bff”
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Repeats title words: “chat”.
Adds new keywords
No words repeated from the title.
First paragraph is 222 characters.
Opens with a tight hook
First paragraph is 345 characters.
1,103 characters.
Enough substance
3,926 characters.
5 bullet lines, 9 paragraph breaks.
Easy to scan
8 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.19 average.
Rating of 4.5 or higher
4.67 average.
303,663 ratings.
Enough ratings to be trusted
24,192 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 296 days ago.
176 characters of release notes.
Release notes say something
176 characters of release notes.
10 languages.
Localised listing
6 languages.
397 MB.
Reasonable download size
177 MB.