Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
PFFCU Mobile BankingFinance · Police and Fire FCU
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 84/100 · 7,433 m (High Camp).
Every failing check as a sticky, ordered by how many points it adds. Start top left.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
Last update 145 days ago.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
First paragraph is 424 characters.
23 characters unused. Fit one more keyword phrase in.
7/30 characters used.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
4 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Break the wall of text into short sections with bullets. People skim listings on a phone.
0 bullet lines, 0 paragraph breaks.
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Generic notes: “Feature enhancements and bug fixes”
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
No user counts, press or awards mentioned.
Add 4 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
4/10 iPhone screenshots.
The title is the heaviest ranking field. You have 10 characters unused: add your strongest keyword after the name, e.g. “PFFCU Mobile B: <main keyword>”.
20/30 characters used.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
5 languages.
Aim for 900+ characters covering features, use cases and proof. It is not indexed on iOS, but it is indexed by Google and it closes undecided visitors.
424 characters.
Title, subtitle and keyword field built from real App Store searches, sized to Apple's limits.
