Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Guest ExperienceUtilities · Tekann Tecnologia da Informação Ltda-EPP
The basics are there. The easy gains are still on the table.
Land the top 3 fixes below and this listing reaches 70/100 · 6,194 m (Camp II).
Every failing check as a sticky, ordered by how many points it adds. Start top left.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
No ratings yet.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
0 ratings.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
1 language.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The description does not repeat any term that is missing from the title and subtitle.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
Last update 364 days ago.
21 characters unused. Fit one more keyword phrase in.
9/30 characters used.
Aim for 900+ characters covering features, use cases and proof. It is not indexed on iOS, but it is indexed by Google and it closes undecided visitors.
178 characters.
Break the wall of text into short sections with bullets. People skim listings on a phone.
0 bullet lines, 0 paragraph breaks.
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Generic notes: “Updated Welcome Letter.”
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
No user counts, press or awards mentioned.
Add 3 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
5/10 iPhone screenshots.
The title is the heaviest ranking field. You have 14 characters unused: add your strongest keyword after the name, e.g. “Guest Experien: <main keyword>”.
16/30 characters used.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
Title is the name alone.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
3 iPad screenshots.
Title, subtitle and keyword field built from real App Store searches, sized to Apple's limits.
