Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Army CommanderBuild & conquer enemies! · Lion Studios
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 93/100 · 8,230 m (Summit Ridge).
Every failing check as a sticky, ordered by how many points it adds. Start top left.
The title is the heaviest ranking field. You have 16 characters unused: add your strongest keyword after the name, e.g. “Army Commander: <main keyword>”.
14/30 characters used.
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Generic notes: “Bug Fixes”
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
5 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
Title is the name alone.
Add 2 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
6/10 iPhone screenshots.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
8 languages.
Break the wall of text into short sections with bullets. People skim listings on a phone.
0 bullet lines, 8 paragraph breaks.
Large downloads lose installs on cellular and in low-storage markets. Use on-demand resources and trim bundled assets.
424 MB.
Title, subtitle and keyword field built from real App Store searches, sized to Apple's limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
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